Instagram Stories Carousel Ads allow advertisers to reach their target audience with more than one single piece of creative. Share an integrated story, multiple products, or a sequenced narrative with this versatile ad format.
How do you make a carousel on Instagram?
How to Create a Carousel in Instagram Feed
- Open your Instagram app and tap Add Post.
- In the bottom right corner of the app, click Multiple-Image Post.
- You can select up to 10 images or videos to include.
- Tap Next.
- Swipe to look through the images that you have selected.
- When you’re finished with your edits, tap Next.
Why you should use Carousel on Instagram?
Carousels actually give content creators more space to display the quality content. Users can expose 10 images and videos in a single post. Not only it opens the gate of being more creative but also using it one can display the encouraging message, review, and much more into the single post.
What is a carousel post?
With the Carousel feature, you can post multiple images and videos in a single post. Instagram allows you to post up to 10 photos and videos together. You can think of it like an expandable folder. In some ways, it’s also like a slideshow.
Is Instagram Carousel better?
However, a Social Insider study showed that Instagram carousel posts reached higher engagement levels per post, up to 5.13% more than one-image or one-video posts, and received many more likes. Carousel posts have an average post engagement rate of 1.92%, compared to 1.74% for images and 1.45% for videos.
What is social media carousel?
Carousel ads or carousel posts are one of many types of advertising formats on social media. A popular choice for their power to maximize screen real-estate by combining multiple images or videos into a single ad.
How do you make a carousel?
To create a new carousel, click the plus circle icon. Once in the Pin builder, click the directional arrow up circle icon to upload the hero image for your carousel. Then, click + Create carousel to upload 2-5 images for your carousel in the order you want them to appear.
Do carousel posts get less engagement?
Carousels have higher engagement than any other Instagram post type. In this guide, we’ll give you everything you need to know about carousels and some inspiration to help you get started. Instagram Carousels have the highest engagement rate of all post types — but they account for only 19% of Instagram content.
Are carousel posts good?
Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size. With one exception, carousel posts perform better than images or videos – an average of between 0.25% – 0.51% higher engagement. Surprisingly, images actually have the lowest engagement rates.
What is a carousel picture?
Carousel ads are a kind of advertising format that combines multiple videos or images into a single ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale.
How do I promote a carousel post on Instagram?
Here are six strategies to make some crush-worthy Instagram carousel ads.
- Target each unique audience strategically.
- Prioritize copy just as much as imagery.
- Don’t feel the need to use all 10 image slots.
- Intrigue viewers with deals!
- Choose your CTA carefully.
- Don’t be afraid to incorporate video content.
What is the most engaging content on Instagram?
9 Instagram post ideas to spice up your account
- Give your audience a mind break with a puzzle.
- Take on a recurring challenge.
- Write a caption first, then find the photo.
- Combine a photo essay with a link in bio.
- Add product teasers.
- Run a flash sale in Stories.
- Interview on Stories.
- Broadcast instructional Live videos.
Does swiping on Instagram increase engagement?
Telling People to “Swipe Left” on Instagram Carousels According to the study, carousels with messages that encourage users to swipe left really do perform better. Telling people to swipe left on a carousel can bring the average engagement rate from 1.83% to 2%.