Social media marketing

What Age Group Uses Instagram The Most?

Instagram user share in the United States 2021, by age group As of July 2021, 31.4 percent of U.S. Instagram users were between 25 and 34 years old. The second-largest user group was 18 to 24 year olds with a 25.7 percent share. Overall, roughly 58 percent of Instagram audiences in the United States were female.

What age group uses Instagram the most 2020?

59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.

What age uses Instagram the most?

Instagram User Demographics According to Statista, more than half of the global Instagram user population is younger than 34 years old. Nearly two-thirds of Instagram users are aged between 18 – 29. 18 – 34 year olds are the most active age group.

Who is Instagram’s target audience?

The Instagram demographic shows that younger generations tend to use the platform more than older generations. 71% of IG users are below 35 years old and only 16% are 35-44 years old. In the United States, 75% are between ages 18 and 24 years old, and 57% of US adult users are 25 and 29 years old.

What age is OK for Instagram?

Instagram requires everyone to be at least 13 years old before they can create an account (in some jurisdictions, this age limit may be higher). Accounts that represent someone under the age of 13 must clearly state in the account’s bio that the account is managed by a parent or manager.

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Who uses Instagram the most?

Instagram is most popular in India, with 180 million users, followed by the United States (170 million), Brazil (110 million), Indonesia (93 million), and Russia (61 million). People spend an average of 29 minutes a day on Instagram – Users under the age of 25 spent 32 minutes and 24 minutes for those over 25.

What age group uses social media the most 2021?

Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.

What age group uses social media the most 2020?

Reach of selected social networks in the United States 2020, by age. During the third quarter of 2020, it was found that Facebook was accessed by 78 percent of U.S. internet users aged 26 to 35 years. Overall, YouTube was the most popular social platform across all age groups.

Is Instagram the most popular social media?

1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is almost surely a resounding yes.

What percentage of Millennials use Instagram?

83 percent of millennials reported having a Facebook account. And nearly all college students reported being on Facebook, 88 percent. Instagram and Pinterest see significant gender divides. 53 percent of female millennials have Instagram accounts, compared to only 34 percent of males.

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Which social media most popular?

What Are the Most Popular Social Media Platforms in the World?

  • Facebook: 2.797 billion monthly active users.
  • YouTube: 2.291 billion monthly active users.
  • WhatsApp: 2 billion monthly active users.
  • Facebook Messenger: 1.3 billion monthly active users.
  • Instagram: 1.287 billion monthly active users.

What social media do 18 24 year olds use?

The most-used social media site among teenagers and young adults in the United Kingdom (UK) in 2020 was YouTube. A survey carried out by AudienceProject revealed that 82 percent of 15 to 25-year-olds said they used the video-sharing platform, making it more popular than Facebook, WhatsApp, and Instagram.

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